Look! Who’s Talking? Managing Points of View in Your Stories

Who’s talking? How many POV characters can we have? We have the woman on the phone, the older woman and the boy, plus the person on the other end of the phone line. Which one has most to lose? Who do we need to hear from?

Writers make choices all the time. One of the most important choices we make is who we choose to tell our stories. Selecting our ‘Point of View’ characters, or ‘Focalisers’ shapes the impact, focus and tone of our books. 

How do you choose which character will be your protagonist? Who will readers align with most? Whose actions and emotional epiphanies will lead the story and shape the plot? What other characters provide necessary juxtapositions to that viewpoint? What other insights can be gained from lesser characters and their perceptions of the protagonist?

William Faulkner’s As I Lay Dying was one of the first novels I read that demonstrated how effective multiple viewpoints of the same situation can be. In this short novel, Faulkner examines the death of a patriarch and the impact on his family, through showing us all of their perspectives. The same situation through different eyes. Anyone with siblings will understand how we can experience the same event as children, but each have different memories of it. Existence is subjective and by using multiple points of view characters we can express this subjectivity and draw out interesting points of difference. 

Another great novel to study the use of multiple viewpoints is Barbara Kingsolver’s The Poisonwood Bible, which uses the voices of a missionary’s wife and children in Africa, even a very young child. Each of those voices is powerful and intimate and gives us insight, not only into the events of the story, but also into each character, as we see not only how they view themselves but how they are viewed by others and how each is impacted by the situation.

Me and my brother Matty riding a horse 1975

In Thrill Seekers I used three, first person voices. Brian, the eldest brother tasked with protecting his brother and mother after the death of his father; Douggie, the younger brother who develops schizophrenia and Beck, a girl in the neighbourhood entangled in the mess the boys make. The use of first person brings the reader as close as possible to the reader. First person, present tense is the most immediate and intimate of voices. I chose Brian to be the protagonist and to begin and end the story because he had most at stake. He was the one given the ‘quest’ of protecting the family so his struggle to do so shapes the narrative. Douggie’s voice gives the perspective of the son who has lost his battle with grief and his mind in the process. Beck provides a feminine view of the events and the boys themselves.

My nana's sisters are the flower girls here, their mother seated on the far left

IDear Madman I again used three main strands. I like the balance three brings and often warn writers of the dangers of only using two focalisers. This results in a battle for supremacy, whereas three strands weave together easily, like a plait. The murderer Joe’s voice, came to me so strongly I had no choice but to take dictation of his flood of excuses, blame and hopelessness. His voice was so strong it was a fight to contain him and wrest back control of the book. I attempted to balance his first-person rant with a more subdued third person omniscient (this means going into multiple character’s viewpoints within the same section) strand of the family members, with each expressing the impact of this man’s presence and actions throughout. Still the book’s balance wasn’t there until I added the third strand, my own memoir voice, interpreting and reflecting on my research journey and the intergenerational effects of violent crime. 

HOW DO YOU CHOOSE YOUR POV CHARACTERS?

Who has the most to lose?
  1. Choose your protagonist – the character with a quest or question that must be answered. This character usually has the most to lose. Think about this throughout. What is at stake? What is the very worst that could happen to them? Make it worse.
  • Will you have an antagonist? Is there a human adversary to your main character? Getting inside their head will give an interesting depth and perspective. Why do these ‘bad’ guys do the bad things? What motivates them? (Every one of your characters has a goal, desires and dreams, even those without focaliser status)
  • Which other character’s perspective will bring the most nuance and insight to the story events? Find another character who loves, or hates, or is investigating one or both of the other focalisers. What will they bring to the story? 
Mother, daughter, child? What part does each voice play?

HOW MANY VOICES?

From experience I’d recommend three to five focalisers. More than this can become confusing for the reader, unless expertly managed. Beware of the two hander and that battle for supremacy – finding that balance is very tricky.

Cave ceiling without illumination

DIFFERENTIATING THE VOICES

A lot of commercial fiction these days separates different viewpoint third person POV sections in their own chapters. For example a story of three sisters around the death of their mother, which is told in chapters that alternate between the three perspectives. Even though they were brought up in the same family, culture and environment, each of these voices needs to be immediately recognisable. Their way of speaking, thinking and being in the world must show through in their chapters from the first line of each of their sections. A heading with their name at the top of the page isn’t enough.

Get to know your characters through daydreaming about them, collaging their worlds, doing lots of backstory writing about them, getting into their heads. Try my “Getting into Character” exercise for a great way to access their psychology. Differentiate each one with idiosyncratic ways of speaking and behaving. One may bulldoze over everyone else’s attempts to speak. Another may end every sentence with a question mark or start each one with “sorry”. Another may remain mostly silently but have the greatest insight into the hearts of the others and herself.

A change of perspective can bring new light to a situation and illuminate it! Same cave ceiling, different perspective!

Using multiple viewpoint characters is also very useful in shaping a suspenseful plot. One of the best pieces of advice I’ve received in my 24 years plus of writing, is “Don’t take the reader where they want to go.” End a scene on a cliffhanger – never solve a situation within a scene – then take the reader to the next POV character and flesh out their scene leading to another cliffhanger, then switch to the next POV and then finally back to our first character, resolve that dilemma and move onto the choice or cliffhanger and so on. 

In traditional memoir you are confined to the first person past tense voice of “I”, though even then we have “previous you” and “wise you now”. But you can also do as Kris Olsson did in Boy Lost and I did in Dear Madman, recreate scenes and characters from the past to provide other strands and viewpoints.

I hope that has demystified using multiple points of view a little. Any questions just ask!

If you’d like to immerse yourself in your writing and learn more about the craft from me and the wonderful Kerstin Pilz in person, we still have a few rooms left for our September 19 – 24 Byron Bay Writing Retreat. Writers of all levels of experience and genders are welcome. If you have an ABN for your writing, all retreats are tax deductible! YES!

Workshops on retreat are lots of fun!

Bookings are now open for Blissful Bali 2027 and Italy 2027 too (one large single and one shared room – grab a writing friend for the holiday of a lifetime!).

In the meantime, write like the wind – wild and free and don’t let the bastards get you down!

Lots of love,

Edwina 🙂 xx

MARKETING TOOLKIT FOR WRITERS

Advertising poster for Dear Madman book launch in Maleny at Rosetta Books

Whether you publish with one of the big trade publishers, a boutique publishing house or yourself, the writer still has to do the thing we all fear most – MARKETING!

Now, before you run screaming for the hills, take a deep breath. Yes, it’s horrible having to toot our own horns. (Yes, it does make you feel like a wanker in Australian vernacular). BUT you’ve spent all this time creating your beautiful book. In order to help it shine, you need to find readers.

Think of marketing less as selling, but as connecting your book with those people who’ll really love it. How will they find it if you don’t tell them about it? 

See? You’re doing good, helping people find something that will benefit them?

Feeling better about marketing yet?

See my post The Mystic, The Businesswoman and Me for more tips.

Just think of it as calling a lot of friends to tell them about your book – all at the same time!

Here’s my rough guide to marketing developed over 24 years of trial and error.

NOTE: You don’t have to do everything. If you find Instagram nauseating or would rather die than join TikTok, you don’t have to. Find what works for you, what you find easiest and work that room J

  1. AUTHOR PLATFORM 
Relax and Write Retreats poster

I love my new logo and my bright blue colour scheme. Keeping this kind of branding in mind is important. Relax and Write is my business.

What the hell is it? These days whenever we pitch a book to potential publishers, they want to see that we have a ready audience. If you, for example, have a million followers on social media, you’re in like Flynn. If you have a professional reputation connected to your book subject, like my friend, writer and psychiatrist, Warren Ward who runs an eating disorder clinic and co-authored ReNourish a book about overcoming these illnesses, then you have a headstart too. Been on telly? Have a large community network? All these will help. 

You can create a website, or a Facebook Author page – somewhere that people can find you easily. You need some online presence to start building that “platform” as a writer.

If you’re just an average Joanne like me, then your platform may come from the work you’ve already published, any writing prizes you’ve won, even a favourable manuscript assessment. Keep a record of all publishing wins, writing courses you’ve attended, any praise of your writing. This is your WRITING CV. Keep going long enough like I have, and it all adds up.

  • NETWORKING

Who knew that hanging out with fellow writers was actually “networking”? Photo of retreat guests in April by Maggie Cardona

The very thought of “networking” used to give me the heebeegeebees! But again, there are ways to work around the fear. Don’t force yourself to do an event where you have to speed date 20 new people and sell yourself/book, that will have even the most extroverted writer shivering in her boots.

But, how about attending a writers’ festival and chatting to the people next to you? How about joining a QWC Writing Friday to write in company and meet other writers? How about joining a writers’ group to share feedback, or coming along on a retreat? Meeting people more organically around our shared interest in writing isn’t so scary. Think Bookclubs, Women’s groups, Sip and Write events. Let’s face it most writers are dags at heart, and not scary at all. 

You can join other clubs or groups around the topic of your book as well. Get to know people and just be your usual lovely self. That’s networking! That’s not so scary now, is it?

  • SOCIAL MEDIA

A couple of my recent Instagram posts. You can follow me at https://www.instagram.com/edwinashawauthor/

Love it or hate it, social media is here to stay and is your most powerful marketing tool.

Here are some great tips from Gay Liddington – author of Will I Ever Be Who I Am and chief cookie at my local retreats. Long before her book was published, or even finished, Gay joined and engaged with lots of Facebook groups related to her memoir. She joined writers’ groups and pages that spoke to her topics – family violence, military and historical sites, taking every opportunity to mention her memoir title or to post an excerpt, thereby gaining interest. She was also mindful to comment on other posts to keep her name out there. ‘It’s important to read group rules before joining as some don’t allow for self-promotion, or you may only promote on certain days,’ says Gay.  

Often Gay will post in a group about a topic and include a photo or some text from her book. No link. Just the title. And people start asking, “Where can I buy it?”

Find some related groups and start interacting – not just promoting. Give and receive.

Instagram is my social media of choice these days after multiple scammer episodes on Facebook saw me lose all my followers. I like Instagram because it’s mainly images and videos. I’ve recently bitten the bullet and have done some face to camera reels. Surprisingly they had a greater reach than other posts! So don’t be scared. If we go on warts, wrinkles and all they know we’re real, and not AI. Reels have the best reach.

Booktokkers can go far. I haven’t come at TikTok yet though. But it might be just right for you. 

My main message is, park your sensitive sausage self, and start posting on whatever platform feels least threatening. Post short excerpts, not too much! Post related images. Connect with others. And if you get a yucky comment – delete and block them. Just post, keep posting and don’t look back!

Help other writers by commenting on their posts and sharing them. They may do the same for you one day.

  • NEWSLETTERS

Jo Skinner and I at my Avid Reader launch of Dear Madman

Are newsletters worth it? I’ve been writing a monthly newsletter now for about nine years. For me it has been my very best marketing tool. I collected email addresses from workshop and retreat participants, so I’d met most people on my list, and they knew I had information they would be interested in. You can join my newsletter HERE.

I subscribe to a few newsletters, but I confess I don’t read most of them. Only if there’s useful information or opportunities included. This is why I pack my newsletters full of writing advice and publishing opportunities. I’ve always enjoyed my dear friend and retreat co-host, Kerstin Pilz’s newsletters for their mix of writing advice, prompts and spirituality.

Before you start a newsletter think about what you can offer. Snippets of your stories? Or like the unstoppable Jo Skinner author of The Truth About My Daughter and A World of Silence – a montage of writing life, running tips and Western medicine insights. Like Jo, I create my newsletter over the preceding month, but it still takes me most of a day to get the final version to subscribers. This is valuable time, so it must have a return. I’m reaching my people for editing or mentoring or retreats, so it’s worth it.

I started on Mailchimp which was free, until I hit 500 subscribers and then I had to pay. I found Mailchimp mostly okay to use – I’m still learning about technology and often find tech challenging – and I liked the way I could store images and use people’s first names in the “to” fields.

Last year Kerstin convinced me to move onto Substack which is FREE! You know I like free things, but still I was hesitant to lose the personalised greeting and my catalogue of images built up over almost a decade. I got some help to export and then import my contact list and from there, it’s been easy. In its favour Substack has a large writerly community so we can all cross-pollinate.

There are a number of different platforms available to try. But do we all need a newsletter?

  • EVENTS

Of all these marketing tools, I like events best. I love people and teaching has made me unafraid of public speaking, so I enjoy traveling around hosting book events or workshops or retreats. I love to share my hard-won knowledge of the publishing industry and the craft of writing, so events work well for me.

You don’t have to do big events – a small gathering at your local bookshop will do the trick. See if you can visit a friend’s book club or writing group to lead a short session. If public speaking terrifies you, join a speakers’ organisation like Toast Masters to get practice. You can speak at Rotary Clubs, Probus or do a tour of the RSLs as Gay is doing (she was in the army as a young woman).

If you have teaching or speaking skills, you can sign up for a speakers agency like Speakers Ink.

Events can be fun, but I’ve learned that while I enjoy doing them, they also take a toll on nerves. Remember to pace yourself between events, so you can always give your best.

  • WRITE RELATED ARTICLES

A good way to bring attention to your book is by writing articles on related topics and selling them to magazines or journals. Find your favourite magazines and link your story to a topic of their interest, and pitch an article.

  • MERCHANDISE

Our fancy new tote bags 🙂

Merchandise is fun! But I’m not sure if it sells books. Still, I like my retreat fridge magnets and our Transformational Writing Retreat tote bags. Maybe they spark interest or conversation with a friend when they see them. 

But don’t spend a fortune! Connecting with others organically is your best bet.

Other Marketing Suggestions

Check out: Readers favourite; 

Reedsy; 

Draft2 Digital; 

Best Seller World; 

Read A Lot magazine: readalot.com.au 

Goodreads ( do me a review for Dear Madman while you’re there:) )

Good Reading magazine https://goodreadingmagazine.com.au

Book Bub

Book Monkey

Team Dango

Kindle Nation

Written Word

Fussy Librarian

Book Raid

ENT

Podcasters

From my writing desk to yours.

I hope these tips are useful. Which marketing tool will you use today? Every little bit helps.

GOOD LUCK! Go forth and prosper fellow writer!

Lots of love

Edwina 🙂 xx

PS. Ipswich book event this Saturday 2/5/2026 at The Book Bouquet at 10:30 am Book HERE

PPS. Maleny book event Saturday 16/5/2026 at Rosetta Books at 10:30 am BOOK HERE