POST-PUBLICATION PLEASURES AND PERILS!

Edwina Shaw signing copies of Dear Madman
Signing copies of Dear Madman

Having your book published is one of life’s greatest joys for writers. All those years of invisible toil and people thinking you’re crazy feel worth it when your book is finally launched into the world. Yes! It feels great.

PLEASURES

The first day I held Dear Madman in my hot little hands, I read through it quickly and saw only typos including that dreaded ‘George goat’. But the next day when I picked it up again, then put it back down, I realised the greatest reward of publication. I could put it down! Properly. The story was no longer something I carried with me wherever I went, heavy on my mind, always thinking about it, something I missed, something to add, where to publish. As I placed the book back on my bedside table, it stayed there and I went on to do other things. I went back, the book was still there, real and outside myself. Separate. An entity of its own, finding its own way in the world. The weight of its burden lifted.

Publishing a book is often likened to having a baby, except I’ve never carried a baby inside me for 16 years! A book is born like a foal, ready to stand on its own. Yes, I still need to help it find its way, make sure it is seen, plan events and send it out for review. But now the book belongs to everyone; their imagination and experiences melding with mine through the text. A new creation with every new reader. Real life magic.

An email message praising Dear Madman all the way from Germany!
A lovely response from a distant German relative I’ve never met

Receiving responses from friends and even strangers who’ve read the book is a great post publication pleasure. I hope you feel this kind of recognition of your writing one day too. Thank you to those who’ve emailed me as soon as they’ve finished reading, filled with the story, faces still damp with tears. Thank you to those who also put up reviews on Goodreads, or told their friends, posted about it and shared. This support means the world to me and to all writers. If you’d like to help out and add a review, you can do so HERE.

Review of Dear Madman by Cass Moriarty, author.

Thank you to the wonderful and talented Cass Moriarty whose beautiful review made me see the book in a new way.

Books from small presses like AndAlso Books need this wonderful word of mouth to sell. Luckily, I’ve had over a decade’s experience in promoting and even distributing my own work. Thrill Seekers was published by a small UK press, so I had to push it uphill on my own. It went on to be shortlisted in the NSW literary awards. Although the book baby is born walking, it still needs the writer to make sure it’s visible. As I learnt with my Covid self-publishing experiment, A Guide Through Grief, no marketing equals no sales. No matter how well-intentioned and marketable the product. 

Other post-publication joys include getting reviews, as long as they’re good of course. I was thrilled to score a half page review in The Weekend Australian, sharing the spread with esteemed Queensland writer, the late, great David Malouf. Oh happy day! 

Another pleasure, for me, is doing related events at bookstores and libraries, even the Police Museum if you’re lucky like I was. Answering reader questions about your story, signing books and meeting enthusiastic readers is the best writing fun you can have when you’re not actually writing. Getting interview requests and being on podcasts and radio shows can also be fun. 

But beware, doing these events and interviews can feel very exposing. A lot of the above-mentioned pleasures have a peril side as well. 

PERILS

Yes, it’s great getting good reviews, but our brains seem to seek out even small negatives inside much greater positives and focus on those. Yes it was great getting the review in The Australian but the reviewer said there was too much “woo-woo”. I have 29, five-star reviews on Goodreads (thank you everyone!) and one four-star. Which one do I lie awake worrying about? Yup! 

The general rule is NOT to read reviews, but the good ones do feel good. If you’re extra sensitive – and let’s face it most writers are – then get a friend to take a look first and only show you the positive reviews. I love Gay’s idea of printing out every single good review and piece of positive feedback about her memoir Will I Ever Be Who I Am and sticking them on her wall. She’s up to ten full pages. 

A life of luxury with assistants

We don’t all have personal assistants to make sure we’re well taken care of. Be your own best friend and schedule breaks.

Other perils include burning out doing events. When you’re on the circuit, doing event after event, especially when it is a deeply personal work, as Dear Madman is, including a memoir strand, then it can all feel horribly exposing. Event after event talking about yourself and the book is exhausting. I’ve learnt to pace myself and leave gaps between gigs, but still, after a while you get sick of the sound of your own voice and wish someone else could do it for you. Taking really good care of yourself, doing your self-care rituals and practices daily is vital during this period of publicity. And if it’s all too much, pull the plug on an event or two. A few disappointed punters are far outweighed by your own wellbeing. 

Publishing any book feels like running around town in your undies, but publishing memoir is like running around town stark naked, or after a bad interview it can leave you feeling skinless. Muscles and nerves exposed to harsh light and judgements. Memoirists take note.

Edwina with her sister, mother and Nana in 1995

Keep loved ones close to keep you grounded. This is an old photo from 1994/5 of me with my beloved Nana (Nana Franny in Dear Madman), and beautiful sisters and Mum.

An interview I did a few weeks ago really shook me. An older fellow, ex-sportsman who usually interviews sports stars and musicians, suddenly had “woo-woo” me to interrogate. Questions he would never ask a man started our discussion. “Are you single?”, “Why did your marriage break up?”. Then he kept going for the sore points in search of ratings. When asked about resonances in my own life with the murderer’s story, I told him about my own father’s death, my brother’s mental illness, but he pushed on. “Wasn’t there a dead baby?”

Shocked by his audacity, I answered and continued the interview, but afterwards I felt sickened. Raw and vulnerable. Yes, it’s in the book, but mate, some things aren’t open for discussion with strangers.

Memoirs open you up to this kind of unwanted, intrusive and ugly line of questioning. Your life comes under examination. Not the work. Not the story. YOU. It’s not supposed to be like that, but it is. I comforted myself with the thought that all publicity is good publicity, but I now have some strict boundaries around what I will and won’t talk about publicly. I resisted including a memoir strand in Dear Madman for many years because of this kind of thing. Memoirists, be ready with boundaries around what you are happy to discuss and areas that are off limits.

Put up some boundaries around what you’re happy to discuss.

Pleasures far outweigh the perils in the long run. Learn how to manage the perils and stay sane through the publicity and exposure, how to print out those good reviews and bin the rest. Stick up for yourself and your right to privacy. Protect your sensitive self in interviews and make space for downtime between events.

Relish the joy of knowing your work is out there in the world finding its own way. Cherish the empty spaces available in your mind, now this huge burden of work has been released. Let yourself celebrate. This is a writer’s harvest time, so feast, frolic and be merry!

Writing buddies understand. With the delightful Nicky Peelgrane, Amanda O’Callaghan, Fiona Robertson and her lovely sister Julene. Keep your writing gang close.

Wishing you all the pleasures of publication and plenty of strength and courage to handle the perils.

Lots of love,

Edwina 🙂 xx

PS. Are you ready to tackle the next draft of your work in progress? Writing mojo need a reboot? Come along on retreat. Places still left for Springbrook in August and Byron Bay in September. A few rooms still available for Italy 2027 too 🙂 ALL THE INFO HERE

BEFORE PUBLICATION, WRITE SENTENCES, CHOP WORDS. AFTER PUBLICATION, WRITE SENTENCES, CHOP WORDS.

Photo by Steve MinOn at my launch.

I’m still buzzing from the excitement and joy of the Dear Madman book launch at Avid Reader, a couple of weeks ago. The venue was sold out and we sold all the books in stock in the store (now restocked!) as well so it was a super successful event and I really felt the joy and love in the room. Thank you to all the loved ones, friends and supporters who shared their Friday night with me.

Some photos by Steve Minon, some by Gay Liddington (pictured above) and others. From top left, with Gay and Bev, Kris and I in action, Vivienne Wynter and Dear Madman, with Fiona Robertson and Nikki Mottram, Richard asking a question, with my beloved retreataholics, Tatia, Liana and Ava January, the crowd.

My Transformational Writing Retreats partner and writing buddy, Kerstin flew down from Cairns and others had travelled from both coasts and further afield to share this special night with me. 16 years of work. One night to celebrate. My dear friend Gay Liddington, author of her own powerful memoir Will I Ever Be Who I Am, and chief cookie on our local retreats, and her husband Phil stayed over and drove me into Brisbane and back and generally held my hand through the whole process.

Dear Kris Olsson, author of my model text Boy Lost and many other critically acclaimed books, has been my mentor for the last few years of this project so it was only right that she did the honours at the launch. She was on babysitting duty so we had her lovely granddaughter with us for the event, which was apt, given that children feature heavily in the story.

I could talk until the cows come home about this project so the time sped by, with fantastic questions from the audience too. Big thanks to all the question askers! And then the best bit, signing books and hugging everyone! It was a long line for signing and we ended up getting hurried out of Avid as the very sweet Eleanor needed to get home at a reasonable hour.

Dear Madman spotted in the wild at Rosetta Books, Maleny and with the unstoppable, Jo Skinner.

Since then, as it is with all writers, it’s back to the drawing board. Back to writing sentences and chopping words. Just as the old Buddhist saying says, Before enlightenment, carry water, chop wood. After enlightenment, carry water, chop wood, it’s the same for writers. Back to teaching at UQ with a new group of fresh faced eager beavers, back to working on edits and organising retreats, back to fiddling on my own multiple projects in process when I have the time.

Added into the mix though is the marketing and publicity aspects of having a new release – organising events and doing interviews and podcasts. So yes, I’m busy again! But intending to protect my health after burnout with more rest and less over-giving in the mix. So far so good!

UPCOMING EVENTS FOR DEAR MADMAN

Kerstin and I doing our Let’s Talk Writing podcast! Check out the podcast HERE.

SUNDAY 29 MARCH 2026

FREE ONLINE WORKSHOP and VIRTUAL BOOK LAUNCH FOR DEAR MADMAN – with Kerstin Pilz and me. Sunday 29 March 3pm – 4pm ALL WELCOME!

Here’s one for my far flung friends.

WRITING THE ANCESTORS workshop, covering how to create characters in memoir, particularly for family stories but applicable to all writing really.

Join us SUNDAY 29 MARCH at 3 pm for a fun one hour online launch and workshop designed to get you writing, and laughing a bit too.

JOIN THE ONLINE LAUNCH HERE at 3pm (or a bit before) SUNDAY 29 March 2026! YAY! ZOOM LINK.

April 18 – 2pm- 3:30 pm – Books@Stones BOOK HERE – In conversation with the incredible Fiona Robertson, author of If You’re Happy and a dear friend who knows the book very well. FREE – But do book in.

April 26 Sunday – 11am – 12 midday – Queensland Police Museum – Roma Street I don’t have a link yet but will add it as soon as I do. I’m excited about this one because I can delve into the real nitty gritty of the case with crime experts!

May 2 – 10:30am – 11:30am – The Book Bouquet here in Ipswich, Queensland. I’ll be joined by the lovely Gay who also knows this book almost as well as I do. Beautiful new bookstore here in Ippy. Come along local friends! No link to book yet but coming!

May 9 – 10:30am- 12 midday – Rosetta Books in Maleny for the Sunshine Coast hinterland crew 🙂 Joined once more by long time Maleny local and much loved features writer for The Hinterland Times. No link yet but put it in your calendar.

If your local bookstore would be interested in hosting an event, or you’d like me to come and visit your bookclub, just drop me a line! (I love signing books!)

REVIEWS

Vivienne Wynter, dear friend and editor of the very fine online magazine The Pineapple has written a fabulous review. You can read the whole review HERE.

And here’s another beauty from critically acclaimed author and all round beautiful person Cass Moriarty. READ HERE.

Lots of wonderful reviews are going up on Goodreads too. READ HERE

Every review helps make the book more visible.

Every time you tell a friend about it helps too.

Lovely Eleanor at Avid Reader would love to sell you a copy!

Huge big hugs and thank you’s to all of the lovely people doing reviews and spreading the word, helping me get Dear Madman in front of the people who will get most from it. LOVE YOU GUYS!

A book, not just about murder, but about forgiveness and healing through compassion. Let’s make forgiveness and healing viral!

Great article by Rowan Anderson in the local Ipswich News!

Hope I get to see your smiling face at a Dear Madman event soon. Think of a question to ask me!

With lots of love and best wishes for your own writing projects finding their way in the world,

Edwina 🙂 xx

PS. We still have 2 rooms left for our Blissful Bali Retreat June 24 – July 2, 2026, including a private bungalow! Does it have your name on it? Let me know!

Last year's Transformational writing retreat group on our local walking tour
Last year’s Transformational writing retreat group on our local walking tour