Get your book on the shelves!

Unless you have a trade publisher, or even if you do but they are overseas and don’t distribute within your country, you need to know about how to get your books into stores and online book sales platforms like Booktopia and the bookdepository.

 Although I have published several books, none of these has had book store distribution within Australia. Thrill Seekers and In the Dark of Night were published by Ransom a small press in the UK who, although they distributed to schools here and in other English speaking countries, had no bookstore presence at all here in Oz. Ten years ago, I reached out myself and had Thrill Seekers stocked in about ten stores in Brisbane, Sydney and Melbourne. You can do this by selling on consignment. Basically this means the bookstores agree to stock your books but only pay if you sell any. You are then responsible for following up on any sales and collecting unsold stock at your own expense.

Bjelke Blues was published by a small independent press here in Brisbane, AndAlso Books. They do their own distribution to stores within Brisbane and a few others across the regional centres. But that’s where it stops.

Almost all writers want their books on bookstore shelves so they can reach as many people as possible, but this can only be accomplished by employing a distribution company who has connections with booksellers throughout the country. For independent publishers, it was almost impossible to have your book distributed by one of these companies. It just wasn’t worth the distributors’ time. I tried going with Amazon, especially now they offer Print on Demand within Australia, but let’s just say that this was not working. At all. Be warned. Books were sold, but Amazon had no record of those sales, nor did they pay me.


However, now, thanks to the Australian Society of Authors (ASA), who saw the growing numbers of writers self-publishing, we now have access to a distribution service. I’ve just signed up to have my Guide Through Grief distributed through this system. It’s not cheap. The distributor takes up to 70% of the RRP – with a large chunk of that going to the bookstore. And you need to pay the ASA an administration fee of $75 on top of that, so you need to make sure it will be financially viable.

But at least your books a chance to be on bookstore shelves and online, making it easy for people who would just LOVE your book, to find it. 

I deliberated for a long time about whether to take this financial gamble just to have my books in stores. But for me it all came down to my first wish when I began writing – to see my work on bookstore shelves. I want my book to reach as many people in need as possible. And getting distribution is part of that equation.

Why do I want my books to reach as many people as possible?  Because I want to connect with others, and help them in their darkest times.

Why do I want to connect or help them? Because books helped me when I most needed it.

So do check out the ASA distribution service or do your best to get word our about your work to make sure your books see the light of day. You worked long and hard to create that book, the work doesn’t stop there. Get behind it, find or create your own distribution network. Let people know your book is out there and how to find it.

The dream is not just writing the book, it includes the book being read.


Let me know how you go. How do you distribute your books?

Lots of love

Edwina xx

The Mystic, the Businesswoman and Me!

“Marketing Shmarketing!” I always used to say. For most writers this promotional aspect of our writing careers is the hardest to navigate. We’d much rather just hide out in our little dreamworlds, creating stories and playing with words. Oh yes, even now that sounds much more appealing than tooting my own horn. But, over the past twenty years of writing, publishing and attempting to get my work seen and read, I’ve learnt that marketing is actually a VITAL part of the work I need to do. You too! Even if we magically score a publishing contract with one of the major trade publishing houses, their efforts promoting our book will only last a month or two at most. It’s time to bite the bullet folks!

Bite that bullet!

I’ve recently started a marketing course, the only marketing course I could stomach because it was aimed at Spiritual Businesses. Although I am primarily a writer and teacher of writing, I am also a yogini and have always been a seeker. Most writers are highly sensitive people who are exploring what it is to be human, which leads us to explore realms other than the physical world we inhabit. My writing has a deeper undercurrent touching on the mystic, so it was natural for me to be drawn to the course run by Radleigh Valentine and Muni Syed of the Muniverse (he’s a marketing guru who’s worked with lots of big name spiritual authors). 

            And it’s helping. So much of what was stopping me, and you too I’m guessing, from really getting out there and putting time and effort into promoting or marketing our books, is mindset. It all felt a bit dirty really. To use an Australian term, it made me feel like a “wanker”. But a few ideas I’ve picked up from the course are already helping to change my attitude. 

            Number 1: We deserve to be paid well for what we do – the energy and effort and skills that go into crafting books of high quality are valuable.

            Number 2: It’s not that dirty word “selling” it’s SHARING – sharing our stories with those who would enjoy them or be helped in some way by them. How will they find our books if we don’t let them know about them?

            Number 3: It’s not yucky old “Marketing” it’s magical MANIFESTING! Yes! Most writers have dreams of best-selling success, but how do we manifest this miracle? By getting behind our books and marketing them.

Those three simple ideas have really helped change my attitude. But the most powerful exercise we’ve done so far was a meditation where we were asked to sit down with our inner Monk and Marketer. I call them my Mystic and my Businesswoman. We all sat down at the table, me, my mystic and that sassily suited up businesswoman. At first, I was right on the mystic’s side – I am happy just hiding out and quietly doing my thing, sending out good energy, doing things for free or cheaply, making sure everyone has access to my teachings and all of this still rings true. But then the mystic and I looked at the businesswoman and she was crying. Exhausted from working so hard to keep a roof over our heads, bills paid and food on the table. She’s been doing her best, and the mystic and I have been ignoring her as much as we could. She’d have an idea and we wouldn’t follow through. We’d write the book, we’d even publish it, but would we tell anyone about it? Maybe once. But, you know, you don’t want to nag!

Suddenly I was filled with gratitude for all my inner businesswoman has done. All she needs is a little bit more effort from me. The mystic needs to embrace the businesswoman’s ideas. We ALL want the books read. We ALL want them to reach people who would enjoy or benefit from them. And we all need to make a living.

So sit down with your inner Mystic and Businessperson – or you may call them your hermit and your salesperson, or your writer and your promotor – whatever terms resonate with you. But sit down, have a chat and work out how you can bring more balance into your career. Find ways to toot your own horn that sound harmonious not harsh. 

            Remember, it’s not selling, it’s sharing. It’s not marketing, it’s manifesting the careers we want as successful writers.

            You can do it!

            Let me know how you go. Who sat down at that meeting with you?

            Lots of love

Edwina xx