DEAR MADMAN IS BORN! If you can’t open the door, smash it down!

One week until my true crime memoir, Dear Madman, is officially launched into the world at Avid Reader. YAY! To say it’s been a long time coming is an understatement. Not for want of trying, either. Over the past twelve years, Dear Madman has been submitted hundreds of times and even made it to a few acquisitions meetings with big publishers, but never quite made it over the line. 

As all writers know, rejection is part of the job description. What non-writers don’t know is just how much each rejection hurts. A LOT. I knew this project was good – compelling, dark yes, but with a kind and hopeful heart – and couldn’t understand what was stopping publishers taking that last step and accepting it for publication. The decision usually came down to the marketing folk not being able to see where it fitted on bookshelves. HINT: The memoir section! Or True Crime! Two for the price of one.

Cover image of Dear Madman

I was first told about the man who killed my beloved Nana’s sister when I was a child. Since then, I’ve carried this story, always in the back of my mind. Trying to make sense of it, to shape it into a story, to create meaning from this senseless tragedy, seeking a way to understand it and the man himself so I could attempt the forgiveness rejected by my forebears. 

The story weighed heavily upon me, and I knew I had to be an experienced writer to attempt it. I also had to wait, until Nana and her generation had all passed. Nana’s been gone 30 years and her sister, the last of them, 24. All my life, whenever I tried to write the story or drew another picture of a girl with blood in her hair, my mother told me, “Whatever you do, don’t show Nana.” So I waited and carried the darkness of this story with me through life.

In 2010, I finally gave myself permission to start researching the truth behind the family myth. What I discovered took me down many deep rabbit holes and revealed a story with more twists and turns than the river that ran through the family farm where Nana grew up. Four years later, I took a suitcase stuffed with 15 kilos of printed research materials to Varuna House in the Blue Mountains where I’d been awarded a second book fellowship, determined to write my memoir. 

However, once I started to write another stronger voice demanded to be heard – the voice of the murderer. He was so loud and insistent he would have stolen the story for himself, so I made the decision to also include the multiple voices of Nana and her siblings and parents. I wanted to bring back to life the little girl who’d been murdered so young, to free her from the darkness that had entangled her with the bad man forever. After two weeks on retreat, I emerged with a full first draft – a novel recreating the events of the crime.

After this novelistic version failed to fly, I wrote an extended memoir piece talking about my research and what I’d discovered and the meaning I’d created from this tragedy. I intended to publish this separately as a companion piece as Kate Grenville did with her, Searching for The Secret River. That didn’t work either. 

More rejections. Argh they hurt! But year after year I kept scraping myself back up off the floor, continued teaching writing and started running writing retreats to share all I’d learnt. 

Then in the early 2020s I attended my friend, the incredibly talented writer, Kristina Olsson’s memoir course at QWC. Her award-winning book Boy Lost had been my model for Dear Madmanespecially the way Kris had recreated scenes from her mother’s life. After the course, I met up with Kris and asked for her help with Madman. All those rejections had brought me very low. I was back down on that mat, and the referee was already at eight by the time I saw Kris. She reached a hand down to drag me back up to try again. Thank you Kris!

More drafts. I stopped counting how many after ten years. More submissions. All requested full reads. Agents loved it but didn’t know where to try (a hard ask as I’d tried just about every trade publisher in Australia), publishers read and sent brief, “not for me” messages without any further feedback. Another draft. Another rejection or two. 

Until I’d had enough and called my friend Matthew Wengert at AndAlso Books who published both Queersland and Bjelke Blues. Hooray for the little guys who are willing to take a gamble on a powerful story. 

British artist Tracy Enim once famously said, “If you can’t open the door, smash it down!” So with Matthew and his team on board, that’s what we’re setting out to do. I’ve been writing solidly these past 24 years and submitting to big Australian trade publishers the whole time. No matter how hard I tried, that door wouldn’t open. So now I’m blasting it down!

But for that door to really be smashed to smithereens, I need your help. Reviews, recommendations to friends, requests from your local bookstore, pre-orders, blog posts, social media photos – each small action will help the magic start to work. For months now my Heavenly Support Team has been cheering and partying up there like something wonderful has happened. Hopefully they’re right!

If you’d like to pre-order a copy you can do so HERE.

The launch on Friday March 6 is officially booked out but I have other events coming up. 

APRIL 18/2026 2 pm: Dear Madman, in conversation with the super lovely and talented Fiona Robertson at Books@Stones. Book HERE

APRIL 26/2026 11 am: Dear Madman at the Police Museum in Roma Street (Ha! Last time I was there was under very different circumstances!! Joh era). No link to the event, as yet.

How long does it take to write a book? As long as it takes! 

I held a copy of Dear Madman for the first time on my birthday last week. It felt good. Very good. Relief initially, but as the days have passed I’ve experienced a great lifting of this dark burden, a new lightness being born within me. 

At last, this story I’ve carried most of my life is out of my head. I no longer need to bear its weight. Now it’s outside me in a book I can put down and pick up again. A book that is born and is now in the hands of you, the reader (and the heavenly support team). Phew!

Thank you for travelling this long road with me. I hope you’ll enjoy the fruits of my labours. See you at one of the events, I hope! Come and say hello. 

Lots of love,

Edwina xx

PREPARE TO LAUNCH – 6 Steps to a Successful Book Launch!

Editors, Edwina Shaw and Rod Goodbun discuss the creation of Queersland at the book launch, with drag queen hostess Evalyn Eatdith looking on.

At the Queersland launch with our hostess Evalyn Eatdith and my co-editor Rod Goodbun

Woohoo! You’ve written your book, it’s been published, now all you have to do is sit back and rake in the big bucks! Right? 

Wrong. 

Marketing and promoting your book are a job in themselves – actually a few people’s jobs. All writers would be well advised to do some kind of marketing course because even if you publish with a major publisher who LOVES your book, they’re only going to put their marketing team behind it for a maximum of a month. Yes, that’s right, a month. Then they move on to their next big release. 

Sally holds a copy of Queersland open to her story at the launch.

Sally holds a copy of Queersland open to her story!

We authors are the ones who are most passionate about these stories we have worked on for years, so it’s up to us to ensure the people who would love to read it, find out it exists. Read more MARKETING TIPS here. And here is some advice on DISTRIBUTION for those publishing with a small press with limited distribution, or independent publishers. 

Marketing your book starts with giving your book baby a beautiful birth into the world with a book launch. I love book launches – they’re the best party ever, because it’s celebrating so much hard work done in solitude, hidden within our computer files, unloved and unseen. 

And then THE LAUNCH – finally the world can see you haven’t gone crazy, you weren’t just eating chips in front of the telly all that time, you were writing. Writing a wonderful book, a book you can now hold in your hands and share with others. Congratulations. 

A successful launch sells a lot of books and gets your publication off to a good start. A book launch is not just a party celebrating all your hard work, but also a powerful marketing tool. A successful launch creates buzz around your book and may even get you on your local bookstore’s best seller list, which is a thrill, but more importantly, brings your work to the attention of more readers. 

So how to create a successful launch?

Here are my…

SIX EASY STEPS TO A SUCCESSFUL BOOK LAUNCH!

  1. Book a venue – depending on your purpose this can be a bookstore or somewhere else. We launched Queersland at a local gay bar so we could fit in more people, as we knew with 35 contributors we’d have a big crowd. 

        When you launch at an independent venue, if you are self-published, you get to keep all the profits from book sales, rather than 40% per copy going to the bookstore. My dear friend Gay Liddington launched her memoir Will I Ever Be Who I Am at her local community centre because of the work they do with DV support. 

        BUT if you want to get your street cred as a writer up, then bite the bullet, pay the fee and launch at your nearest independent bookstore (or local equivalent).

        Wherever you launch, unless you score a special deal or you launch at home, you’ll have to pay a fee for hiring the venue.

        Nick Earls reading at the launch of Bjelke Blues

        Nick Earls and the panel of readers at the Bjelke Blues launch in 2019.

        2. Find someone to launch your book. The person who hosts your event should be able to help bring in a crowd and be experienced in hosting events like this, lively, engaging and intelligent. Ask your most famous writing friend or alternatively someone who is knowledgeable about your book’s topic or theme. I hosted Gay’s launch, and we also invited her ex-commanding officer from her time in the army to do the official launching. For Queersland our hostess was the fabulous Evalyn Eatdith, drag artist – the perfect host for a queer event.

        Come up with a list of questions you’d like to be asked to help stimulate discussion. Make the conversation interesting and ensure it drives interest in the book. Organise the discussion and readings to engage the audience’s emotions. Make them laugh and make them cry.

         Drag artist Evalyn Eatdith at the launch of Queersland

        Our hostess with the mostest at the Queersland launch, drag performer, Evalyn Eatdith

        3. Invite other readers/Select good sections to read: If you’re launching an anthology featuring the work of many writers – like Queersland and Bjelke Blues, this is super easy. Pick a variety of readers to give an overview of the book and get them to stick to two minutes maximum. Two minutes (or shorter) is a good length for readings in these days of shortened attention spans. 

        If the book is only yours, I recommend interspersing short readings with an interview that illustrates your main themes and the narrative’s trajectory, without giving too much away. 

        If you’re shy, consider asking other writers you know to do short readings as well. That will give them a leg up, and also boost numbers as they’ll bring along friends and family to hear them read. 

        PRACTISE your readings. It’s all well and good until you start to read in front of a crowd – then the emotion hits. So practise until you know your well-chosen sections by heart. Stand tall, read loudly and with emotion. Vary the cadence of your voice and remember to look up at the audience sometimes. Slow down. When we’re nervous we tend to speed up. Don’t be afraid of emotional scenes – showing emotion will help sell books!

        Our talented readers from the Queersland launch. Steve MinOn, Ollie Lanagan, Shane Rowlands, Odette Best and Stevie Velour.

        4. Make the launch free or cheap. People who have had a free drink and an entertaining show are much more likely to buy a book. These days some established bookstores are charging quite a hefty entry fee for launches, without providing much in the way of snacks or beverages. I always pay the venue up front so my launch is free for punters, so they have more cash left to buy my book. That’s the aim, after all.

        5. Make your launch a special event. Call on friends with talent – a local guitar player, your friend who sings, some interpretive dance perhaps, a video maker, any performance or music will help lift the atmosphere to party level. That’s what you want for a memorable launch. Music, images, fun and food. You can create a playlist of music that resonates with your book, show a slide show of related images, raffle off prizes, find ways to involve the audience and get them laughing (and/or crying).

        Feed your readers too. For Bjelke Blues and Queersland I made a few cheese platters, and we provided a free drink with the entry fee. Gay baked enough delicious biscuits and cakes to feed a small army for her launch. Lubricate those impulse spending neurons with fun, food and a glass of wine.

        Gay, Kylie and Mary with Gay’s launch table packed with treats!

        6. Tell everyone about it – EVERYONE! Make sure you spread the word about your book and the launch well in advance. Even if the launch is free, you can create an event on Facebook or on Eventbrite or some other online entity for people to register to attend. Email anyone who’s had input into your writing and invite them personally. Personal invitations go a lot further than a Facebook invitation. 

        As part of your marketing campaign join lots of groups attached to your topic/themes and let people know about your launch. If you’re holding your launch at a bookstore, they will also advertise the event, but don’t count on that filling your seats. Your friends and family will be the main attenders so get them to spread the word too. You can also advertise the event on community noticeboards and/or contact your local paper and let them know about it. Who knows, the local paper may even write an article about your book and launch. You never know your luck!

        Edwina signs a copy of Queersland

        Edwina signs a copy of Queersland

        Launches are crazy and nerve-wracking, with hordes of people and fun! The best part for me is signing copies of your book at the end. Wherever you hold your event, make sure you set up a signing table for yourself and enjoy meeting the readers who are going to love your book. Make each inscription as personal as you can – include the person’s name and something specific to them – even if only – Thanks for coming to the launch, or Lovely to meet you. That personal touch makes a difference.

        You’ve done all the hard work, so enjoy celebrating this chapter of your book’s life. Let yourself shine a little. Remember to thank everyone and feel the reward of successful completion. WELL DONE!

        I hope my hints and tips help you create a memorable launch. What ideas do you have to make your launch special? Let me know in the comments.

        Lots of love,

        Edwina xx